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Halloween is the second-most lucrative holiday online, grossing about $5 billion a year. .BOO offers a domain namespace for this expansive market, and all of the costumes, horror houses, decorations, candy, and events that make it one of the most popular holidays in the United States. .BOO is perfect for e-storefronts that sell Halloween merchandise, how-to and do-it-yourself blogs that give advice on creatively crafting costumes and décor, or for any other business that specializes in this holiday.